Spanish language
Subject category:
Marketing
Published by:
Tecnologico de Monterrey
Version: 07 October 2010
Length: 5 pages
Data source: Published sources
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Abstract
When Gatorade arrived to Mexico, the market for hydrating beverages was unexplored. However, 18 years later, other brands with the same type of product were on the increase and competition for Gatorade was quickly on the rise. Gatorade of Mexico had to remain a leader in the market and was already projecting a new sub-line along with the creation of a marketing campaign for its release, as its strategy to face the increasing competition.
Subject category:
Marketing
Published by:
Tecnologico de Monterrey
Version: 07 October 2010
Length: 12 pages
Data source: Published sources
About
Abstract
When Gatorade arrived to Mexico, the market for hydrating beverages was unexplored. However, 18 years later, other brands with the same type of product were on the increase and competition for Gatorade was quickly on the rise. Gatorade of Mexico had to remain a leader in the market and was already projecting a new sub-line along with the creation of a marketing campaign for its release, as its strategy to face the increasing competition.
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Subject category:
Marketing
Published by:
Tecnologico de Monterrey
Version: 07 October 2010
Length: 12 pages
Data source: Published sources