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Teaching note
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Reference no. IMD-5-0537-T
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1999
Version: 31.05.2021
Revision date: 28-Jul-2021
Length: 14 pages
Data source: Field research
Share a link: https://casecent.re/p/13666
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. IMD-5-0537
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Brian Rogers (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1999
Version: 26.05.2023
Revision date: 6-Jun-2023
Length: 13 pages
Data source: Field research
Topics: Pricing; New product; International marketing; Biotechnology; Marketing
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. IMD-5-0537
Subject category: Marketing
Authors: Nirmalya Kumar (International Institute for Management Development (IMD)); Brian Rogers (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1999
Version: 26.05.2023
Revision date: 6-Jun-2023
Length: 13 pages
Data source: Field research
Topics: Pricing; New product; International marketing; Biotechnology; Marketing
View full details