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Case
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Reference no. F302-185-1
French language
Published by: INSEAD
Originally published in: 2002
Version: 09.2016
Length: 19 pages
Data source: Field research

Abstract

This is a French version. TEVA appoints four senior executives as global 'integrators', for specific functional areas (strategic marketing, R&D, manufacturing and business development) reporting to a key general manager, following a phase of rapid internationalisation via acquisitions. How are they going to define their mission, roles, priorities, and action plans?
Industry:
Other setting(s):
1996-2000

About

Abstract

This is a French version. TEVA appoints four senior executives as global 'integrators', for specific functional areas (strategic marketing, R&D, manufacturing and business development) reporting to a key general manager, following a phase of rapid internationalisation via acquisitions. How are they going to define their mission, roles, priorities, and action plans?

Settings

Industry:
Other setting(s):
1996-2000

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