More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Teaching note
-
Reference no. MAR0415TN
Subject category: Marketing
Authors: Anand Kumar Jaiswal (Indian Institute of Management Ahmedabad (IIMA)); Harit Palan (Indian Institute of Management Ahmedabad (IIMA))
Published by: IIMA Case Centre, Indian Institute of Management Ahmedabad
Originally published in: 2010
Version: January 11, 2018
Revision date: 26-Jul-2018
Length: 8 pages
Data source: Field research
Share a link: https://casecent.re/p/140925
| No reviews for this item
View our pricing guide or login to see prices.

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
-
Reference no. MAR0415
Subject category: Marketing
Authors: Anand Kumar Jaiswal (Indian Institute of Management Ahmedabad (IIMA)); Harit Palan (Indian Institute of Management Ahmedabad (IIMA))
Published by: IIMA Case Centre, Indian Institute of Management Ahmedabad
Originally published in: 2010
Version: January 11, 2018
Revision date: 26-Jul-2018
Length: 26 pages
Data source: Field research
Topics: Radio: product redesign; Marketing strategy; Service marketing; Service design; Product management; Radio Mirchi
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. MAR0415
Subject category: Marketing
Authors: Anand Kumar Jaiswal (Indian Institute of Management Ahmedabad (IIMA)); Harit Palan (Indian Institute of Management Ahmedabad (IIMA))
Published by: IIMA Case Centre, Indian Institute of Management Ahmedabad
Originally published in: 2010
Version: January 11, 2018
Revision date: 26-Jul-2018
Length: 26 pages
Data source: Field research
Topics: Radio: product redesign; Marketing strategy; Service marketing; Service design; Product management; Radio Mirchi
View full details