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Acxiom
Case
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Reference no. 9-516-037
Subject category: Marketing
Authors: John Deighton (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2016
Version: 29 January 2016
Length: 19 pages
Data source: Published sources
Topics: Big data; Business ethics; Consumer rights; Data; Direct marketing; Internet marketing; Marketing; Marketing strategy; Privacy; Right of privacy
Share a link: https://casecent.re/p/153634
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Abstract

Acxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder, LiveRamp, give marketers what they want from a data broker?
Location:
United States
Size:
> 1 billion; Large
Other setting(s):
1969-2015
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Abstract

Acxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder, LiveRamp, give marketers what they want from a data broker?

Settings

Location:
United States
Size:
> 1 billion; Large
Other setting(s):
1969-2015

Related

Sorry, this product has no related items.