PECSA: A Dream Come True (A)

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Case

Reference no. E318-0260-1

Spanish language

Subject category: Strategy and General Management

Authors: Fernando A D'Alessio Ipinza (CENTRUM de la Pontificia Universidad Católica del Perú PUCP); Alfredo R Fuentes Black (CENTRUM de la Pontificia Universidad Católica del Perú PUCP); Maria T Guerra Garcia (CENTRUM de la Pontificia Universidad Católica del Perú PUCP); Angel O Reyes Canas (CENTRUM de la Pontificia Universidad Católica del Perú PUCP); Eduardo A Silva Leon (CENTRUM de la Pontificia Universidad Católica del Perú PUCP)

Originally published in: 2018

Version: 25 August 2017

Length: 16 pages

Data source: Published sources

Topics: Application of concentric diversification strategies; Horizontal integration.

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Abstract

This is a Spanish version. This is part of a case series. The case describes how a visionary with limited resources was able to face the threats of large international companies. This was possible thanks to the creation of a wholesale distributor that later diversified into different lines of business and managed to grow along with international companies, with a different strategic focus.