Kentucky Fried Chicken in China (C)

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Case

Reference no. 9A90GC003

Simplified Chinese language

Subject category: Case Method and Specialist Management Disciplines

Authors: Allen Morrison (Ivey Business School, Western University); Paul W Beamish (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 1989

Version: 2003-05-29

Length: 7 pages

Data source: Published sources

Topics: China; Risk analysis; International business; Joint ventures; Currency; General management/strategy

Share a link: https://casecent.re/p/160229

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Abstract

This is a Simplified Chinese version. This case presents the start-up of operations in Beijing and discusses the difficulties Kentucky Fried Chicken (KFC) is having with its local partners. By March 1988, KFC has established its largest restaurant in the world in Beijing with sales that are booming and showing no sign of slowing down. Nevertheless, the extent of operational problems and the shortage of hard currency profits is raising concerns over whether further expansion is warranted. Previous cases Kentucky Fried Chicken in China (A) and Kentucky Fried Chicken in China (B) are available.

Location:

China

Industry:

Accommodation & food services

Size:

Large

Other setting(s):

1988