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This is a Spanish version. Coda Coffee's commitment to ethical coffee came at a high cost. The company paid three times the commodity exchange rate for raw coffee beans, or cherries. By late 2018, their supply chains reached from Denver all across the world. Could AI, machine vision, blockchain, IoT help Coda Coffee, and in turn, their customers, receive assurance that this premium pricing translated into fairer wages for farmers? It is this assurance that Coda continually strived for through the relationships they built and the methods of sourcing they pursued. This case describes a partnership between relatively new Coda Coffee and bext360, a technology startup, to leverage Industry 4.0 technologies to ensure greater transparency in Coda Coffee's supply chain. Specifically, the case addresses the motivation behind conducting a pilot study in Uganda.