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Thumbnail image for product with reference number 9-920-571
MedNet.com Confronts 'Click-through' Competition
Supplementary software
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Reference no. 9-920-571
Subject category: Marketing
Authors: Allegra Young (I&O Communications)
Published by: Harvard Business Publishing
Originally published in: 2020
Version: 8 January 2020
Format: .xlsx
Data source: Generalised experience
Topics: Consumer marketing; Financial ratios; Business models; Business to business; Advertising; Advertising strategy; Internet marketing; Search engines
Share a link: https://casecent.re/p/167134
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Abstract

This software is to accompany the case.
Industries:
Advertising & public relations; Health care services; Pharmaceuticals; e-Commerce
Thumbnail image for product with reference number 2066
MedNet.com Confronts 'Click-through' Competition
Case
-
Reference no. 2066
Subject category: Marketing
Authors: Allegra Young (I&O Communications)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 20 April 2007
Revision date: 10-Nov-2017
Length: 12 pages
Data source: Generalised experience
Topics: Consumer marketing; Financial ratios; Business models; Business to business; Advertising; Advertising strategy; Internet marketing; Search engines
View full details

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Abstract

This software is to accompany the case.

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Industries:
Advertising & public relations; Health care services; Pharmaceuticals; e-Commerce

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Thumbnail image for product with reference number 2066
MedNet.com Confronts 'Click-through' Competition
Case
-
Reference no. 2066
Subject category: Marketing
Authors: Allegra Young (I&O Communications)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 20 April 2007
Revision date: 10-Nov-2017
Length: 12 pages
Data source: Generalised experience
Topics: Consumer marketing; Financial ratios; Business models; Business to business; Advertising; Advertising strategy; Internet marketing; Search engines
View full details