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Case
-
Reference no. 9-320-052
Subject category: Entrepreneurship
Authors: Leonard Schlesinger (Harvard Business School); Mel Martin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2019
Version: 9 January 2020
Length: 8 pages
Data source: Published sources
Topics: Branding; Business models; Consumer markets; Disruptive innovation; Entrepreneurship; Product distribution; Technology and analytics
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Abstract

Boll & Branch is a direct-to-consumer (DTC) business launched in 2015. It was the first Fair-Trade Certified manufacturer of linens. The case provides background on the company, its start, business model, and evolution through 2019.
Locations:
Canada; United States
Industry:
Retail trade
Size:
Small
Case
-
Reference no. 9-322-S09
Spanish language
Subject category: Entrepreneurship
Authors: Leonard Schlesinger (Harvard Business School); Mel Martin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2022
Version: 9 January 2020
Length: 9 pages
Data source: Published sources
Topics: Branding; Business models; Consumer markets; Disruptive innovation; Entrepreneurship; Product distribution; Technology and analytics
View full details

About

Abstract

Boll & Branch is a direct-to-consumer (DTC) business launched in 2015. It was the first Fair-Trade Certified manufacturer of linens. The case provides background on the company, its start, business model, and evolution through 2019.

Settings

Locations:
Canada; United States
Industry:
Retail trade
Size:
Small

Related

Case
-
Reference no. 9-322-S09
Spanish language
Subject category: Entrepreneurship
Authors: Leonard Schlesinger (Harvard Business School); Mel Martin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2022
Version: 9 January 2020
Length: 9 pages
Data source: Published sources
Topics: Branding; Business models; Consumer markets; Disruptive innovation; Entrepreneurship; Product distribution; Technology and analytics
View full details