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Case
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Reference no. 420-0095-1
Published by: Asian Business Case Centre
Originally published in: 2020
Version: 02 June 2020
Length: 8 pages
Data source: Field research

Abstract

Singapore organised the 28th SEA Games in June 2015. This was the fourth time that Singapore hosted the SEA Games, after a 22-year long hiatus. It was a historic SEA Games for Singapore, as it coincided with the nation's Golden Jubilee. Everything went well from the opening ceremony to the organizing of 36 sports, with around 400 events. However, there was a sudden surge in crowd during the closing ceremony. As a result, 500 spectators who were turned away. The questions that need to be answered are; what are the lessons to be learnt? Crowd management or more than that? Some valuable lessons on leadership and scenario planning can be drawn from this Case Study.

Time period

The events covered by this case took place in 2015.

Geographical setting

Region:
Asia
Country:
Singapore

About

Abstract

Singapore organised the 28th SEA Games in June 2015. This was the fourth time that Singapore hosted the SEA Games, after a 22-year long hiatus. It was a historic SEA Games for Singapore, as it coincided with the nation's Golden Jubilee. Everything went well from the opening ceremony to the organizing of 36 sports, with around 400 events. However, there was a sudden surge in crowd during the closing ceremony. As a result, 500 spectators who were turned away. The questions that need to be answered are; what are the lessons to be learnt? Crowd management or more than that? Some valuable lessons on leadership and scenario planning can be drawn from this Case Study.

Settings

Time period

The events covered by this case took place in 2015.

Geographical setting

Region:
Asia
Country:
Singapore

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