Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Asian Business Case Centre
Version: 25 June 2020
Abstract
Digital to the core has been a rally call in DBS Bank for almost a decade. The bank was recognized as the 'World's Best Digital Bank' by Euromoney twice in 2016 and 2018 respectively. What role did HR play in supporting the bank's transformation journey? The aspiration to transform the bank into a 28,000-person start-up culture requires the Human Resources Division to re-image the HR value chain. What would a HR digital roadmap look like? How would employees, including potential new hires, experience an employee-centric digital culture? In a global war for digital talent, how to win the heads and hearts of employees?
Time period
The events covered by this case took place in 2012-2019.Geographical setting
Region:
Asia
Country:
Singapore
About
Abstract
Digital to the core has been a rally call in DBS Bank for almost a decade. The bank was recognized as the 'World's Best Digital Bank' by Euromoney twice in 2016 and 2018 respectively. What role did HR play in supporting the bank's transformation journey? The aspiration to transform the bank into a 28,000-person start-up culture requires the Human Resources Division to re-image the HR value chain. What would a HR digital roadmap look like? How would employees, including potential new hires, experience an employee-centric digital culture? In a global war for digital talent, how to win the heads and hearts of employees?
Settings
Time period
The events covered by this case took place in 2012-2019.Geographical setting
Region:
Asia
Country:
Singapore