Subject category:
Production and Operations Management
Published by:
RSM Case Development Centre
Revision date: 12-May-2021
Length: 16 pages
Data source: Field research
Topics:
Warehousing; Logistics; Employees; Labour; Migrants; Automation; Robotic; HR; Motivation; Safety; Engagement; Operation; Efficiency; Lean management; Uniqlo
Notes: This item is part of a free case collection. For terms & conditions go to www.thecasecentre.org/freecaseterms
Abstract
This is part of a case series. This case looks at the challenges of CEVA Logistics, a Netherlands-headquartered global logistics company, in remaining true to its lean management principles and sustainability commitments through worker-centric operations when trying to meet an important new customer's demanding requirements (Case A) and when trying to attract and retain qualified employees in an unfavourable business environment (Case B). The case has two sub-cases: Case A focuses on CEVA's dilemma of choosing between a directive and a transformational leadership approach, and Case B focuses on CEVA's struggle to increase its labour force at a time when the logistics industry was undergoing transition due to the changing economic and political situation and the rising trend of automation. The case is part of the Sustainable Development Goals (SDGs) case series, developed by Rotterdam School of Management (RSM), Erasmus University. This case is part of the RSM free case collection (visit www.thecasecentre.org/rsmfreecases for more information on the collection).
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2015-2018.Geographical setting
Region:
Europe
Countries:
The Netherlands; Japan
Featured companies
CEVA Logistics
Employees:
10000+
Turnover:
USD 7.4 billion
Industry:
Warehousing
Uniqlo
Employees:
10000+
Type:
Public company
Industry:
Retail
Featured protagonist
- Michiel van Boxtel (male), CEVA Region Manager South West Netherlands
About
Abstract
This is part of a case series. This case looks at the challenges of CEVA Logistics, a Netherlands-headquartered global logistics company, in remaining true to its lean management principles and sustainability commitments through worker-centric operations when trying to meet an important new customer's demanding requirements (Case A) and when trying to attract and retain qualified employees in an unfavourable business environment (Case B). The case has two sub-cases: Case A focuses on CEVA's dilemma of choosing between a directive and a transformational leadership approach, and Case B focuses on CEVA's struggle to increase its labour force at a time when the logistics industry was undergoing transition due to the changing economic and political situation and the rising trend of automation. The case is part of the Sustainable Development Goals (SDGs) case series, developed by Rotterdam School of Management (RSM), Erasmus University. This case is part of the RSM free case collection (visit www.thecasecentre.org/rsmfreecases for more information on the collection).
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2015-2018.Geographical setting
Region:
Europe
Countries:
The Netherlands; Japan
Featured companies
CEVA Logistics
Employees:
10000+
Turnover:
USD 7.4 billion
Industry:
Warehousing
Uniqlo
Employees:
10000+
Type:
Public company
Industry:
Retail
Featured protagonist
- Michiel van Boxtel (male), CEVA Region Manager South West Netherlands