e-Commerce Analytics for CPG Firms (A): Estimating Sales - The Case Centre

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e-Commerce Analytics for CPG Firms (A): Estimating Sales

Exercise

-

Reference no. 9-521-078

Subject category: Marketing

Authors: Ayelet Israeli (Harvard Business School); Fedor (Ted) Lisitsyn (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2021

Version: 26 March 2021

Length: 2 pages

Data source: Generalised experience

Topics: Analytics and data science; Data management; Information systems; Marketing; Sales; Strategy

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Abstract

The e-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for traditional CPG firms in the new online age and learn what data such firms have access to and what kind of problems they can address with data.

Location:

Industries:

Direct to consumer e-Commerce; e-Commerce industry; Retail and consumer goods; Retail trade

About

Abstract

The e-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for traditional CPG firms in the new online age and learn what data such firms have access to and what kind of problems they can address with data.

Settings

Location:

Industries:

Direct to consumer e-Commerce; e-Commerce industry; Retail and consumer goods; Retail trade

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e-Commerce Analytics for CPG Firms (A): Estimating Sales

Case

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Reference no. 9-524-S27

Spanish language

Subject category: Marketing

Authors: Ayelet Israeli (Harvard Business School); Fedor (Ted) Lisitsyn (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2021

Version: 26 March 2021

Length: 2 pages

Data source: Published sources

Topics: Analytics and data science; Data management; Information systems; Marketing; Sales; Strategy

View full details

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e-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

Exercise

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Reference no. 9-521-079

Subject category: Marketing

Authors: Ayelet Israeli (Harvard Business School); Fedor (Ted) Lisitsyn (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2021

Version: 6 January 2021

Length: 1 pages

Data source: Generalised experience

Topics: Analytics and data science; Customer lifetime value; Customer relationship management; Customer retention; Data management; Data processing; Data science; Information systems; Marketing; Marketing analytics; Online communities; Strategy

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Thumbnail image for product with reference number 9-521-080

e-Commerce Analytics for CPG Firms (C): Free Delivery Terms

Exercise

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Reference no. 9-521-080

Subject category: Marketing

Authors: Ayelet Israeli (Harvard Business School); Fedor (Ted) Lisitsyn (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2021

Version: 26 March 2021

Length: 1 pages

Data source: Generalised experience

Topics: Analytics and data science; Customer lifetime value; Customer relationship management; Customer retention; Data management; Data processing; Data science; Information systems; Marketing; Marketing analytics; Online communities; Strategy

View full details

Thumbnail image for product with reference number 9-521-077

eGrocery and the Role of Data for CPG Firms

Note

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Reference no. 9-521-077

Subject category: Marketing

Authors: Ayelet Israeli (Harvard Business School); Fedor (Ted) Lisitsyn (Harvard Business School); Mark A Irwin (Independent Author)

Published by: Harvard Business Publishing

Originally published in: 2021

Version: 26 February 2021

Length: 6 pages

Data source: Published sources

Topics: Analytics and data science; Customer lifetime value; Data management; Information systems; Marketing; Marketing channels; Online communities; Strategy

View full details

Thumbnail image for product with reference number 9-521-712

e-Commerce Analytics for CPG Firms (A): Estimating Sales

Supplementary software

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Reference no. 9-521-712

Subject category: Marketing

Authors: Ayelet Israeli (Harvard Business School); Fedor (Ted) Lisitsyn (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2021

Version: 26 March 2021

Format: .xlsx

Data source: Generalised experience

Topics: Data management; Information systems; Marketing; Sales; Strategy

View full details