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The case looks at the complex issue of inequality in Rotterdam, the Netherlands, and how a wider collaboration between all stakeholders could help build a more equal and inclusive society - a challenge that could be applied to most modern cities in the world. Inequality was closely linked to poverty in Rotterdam; the municipality's poverty rate was the highest in the Netherlands. Inequality and segregation in the city were characterised by high unemployment, a high density of manual workers and low educational attainment. While some government interventions promoted equity by taxing those at higher income levels and redistributing welfare benefits to those on lower incomes, national policy on possible solutions increasingly tended towards encouraging collaboration between all societal stakeholders involved. Three organisations - JINC (non-profit), Voor Goed (government-partnered) and Coca-Cola (corporate) - were aware that addressing inequality not only involved big challenges (securing the financial resources to scale up, creating poverty awareness, keeping social entrepreneurs in the city, measuring the impact, etc), but that it also represented huge opportunities to build partnerships and foster collaborative ways of working. Though the three organisations had different perspectives, business models and challenges, they shared one aim. How could they succeed in their ambitious goal? The case is part of the Sustainable Development Goals (SDGs) case series, developed by Rotterdam School of Management (RSM), Erasmus University. This case is part of the RSM free case collection (visit www.thecasecentre.org/rsmfreecases for more information on the collection).