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Thumbnail image for product with reference number 722-0006-1
At the Nexus of the Triple Bottom Line: Ya Kun Kaya Toast
Case
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Reference no. 722-0006-1
Subject category: Ethics and Social Responsibility
Authors: Yew Tung Boey (Nanyang Business School (NTU)); Sharon Ng (Nanyang Business School (NTU)); Winson Ang (Nanyang Business School (NTU)); Lim Boon Chong (Nanyang Business School (NTU))
Published by: Asian Business Case Centre
Originally published in: 2022
Version: 29 October 2021
Length: 15 pages
Data source: Published sources
Topics: Entrepreneurship; Strategy; Sustainability
Tags: UN Sustainable Development Goals (UN SDGs): Goal 8: Decent work and economic growth; Goal 12: Responsible consumption and production
Share a link: https://casecent.re/p/182251
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Abstract

Ya Kun was an Asian coffee chain known for its coffee, soft-boiled eggs and kaya toast with over 128 outlets in the Asia Pacific region. Simultaneously, consumers were increasingly aware of the impact of business practices on the environment and society, and expecting actions from businesses to address them. Using the Triple Bottom Line framework, UN SDG8 and UN SDG12, the case presents some challenges and opportunities impacting Ya Kun amidst increasing attention on sustainability. How should Ya Kun face these challenges and leverage on opportunities afforded by sustainable business practices to grow its regional F&B business?

Time period

The events covered by this case took place in 2015-2021.

Geographical setting

Country:
Singapore
Thumbnail image for product with reference number 722-0006-8
At the Nexus of the Triple Bottom Line: Ya Kun Kaya Toast
Teaching note
-
Reference no. 722-0006-8
Subject category: Ethics and Social Responsibility
Authors: Yew Tung Boey (Nanyang Business School (NTU)); Winson Ang (Nanyang Business School (NTU))
Published by: Asian Business Case Centre
Originally published in: 2022
Version: 30 November 2021
Length: 21 pages
Data source: Published sources
View full details

About

Abstract

Ya Kun was an Asian coffee chain known for its coffee, soft-boiled eggs and kaya toast with over 128 outlets in the Asia Pacific region. Simultaneously, consumers were increasingly aware of the impact of business practices on the environment and society, and expecting actions from businesses to address them. Using the Triple Bottom Line framework, UN SDG8 and UN SDG12, the case presents some challenges and opportunities impacting Ya Kun amidst increasing attention on sustainability. How should Ya Kun face these challenges and leverage on opportunities afforded by sustainable business practices to grow its regional F&B business?

Settings

Time period

The events covered by this case took place in 2015-2021.

Geographical setting

Country:
Singapore

Related

Thumbnail image for product with reference number 722-0006-8
At the Nexus of the Triple Bottom Line: Ya Kun Kaya Toast
Teaching note
-
Reference no. 722-0006-8
Subject category: Ethics and Social Responsibility
Authors: Yew Tung Boey (Nanyang Business School (NTU)); Winson Ang (Nanyang Business School (NTU))
Published by: Asian Business Case Centre
Originally published in: 2022
Version: 30 November 2021
Length: 21 pages
Data source: Published sources
View full details