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Case
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Reference no. 9-523-106
Subject category: Entrepreneurship
Authors: Scott Duke Kominers (Harvard Business School); Das Narayandas (Harvard Business School); Kerry Herman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 17 May 2023
Length: 18 pages
Data source: Published sources
Topics: Entrepreneurship; Marketing; Strategy; Technology and analytics
Share a link: https://casecent.re/p/191704
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Abstract

Elon Musk proposes to offer verification status on Twitter to paying subscribers. Chaos ensues.
Size:
> 1 billion; Fortune 500
Other setting(s):
2006-2023
Case
-
Reference no. 9-524-S11
Spanish language
Subject category: Entrepreneurship
Authors: Scott Duke Kominers (Harvard Business School); Das Narayandas (Harvard Business School); Kerry Herman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 17 May 2023
Length: 20 pages
Data source: Published sources
Topics: Entrepreneurship; Marketing; Strategy; Technology and analytics
View full details

About

Abstract

Elon Musk proposes to offer verification status on Twitter to paying subscribers. Chaos ensues.

Settings

Size:
> 1 billion; Fortune 500
Other setting(s):
2006-2023

Related

Case
-
Reference no. 9-524-S11
Spanish language
Subject category: Entrepreneurship
Authors: Scott Duke Kominers (Harvard Business School); Das Narayandas (Harvard Business School); Kerry Herman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2023
Version: 17 May 2023
Length: 20 pages
Data source: Published sources
Topics: Entrepreneurship; Marketing; Strategy; Technology and analytics
View full details