Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Harvard Business Publishing
Version: 29 June 2023
Length: 2 pages
Data source: Field research
Abstract
Supplement to the A case. Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running into resistance: public opinion of the product, and social media screening in general, is mixed, and HR technology in general is a considered a tough sell to VCs. Could he prove the value of the tool on his next pitch?
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Abstract
Supplement to the A case. Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running into resistance: public opinion of the product, and social media screening in general, is mixed, and HR technology in general is a considered a tough sell to VCs. Could he prove the value of the tool on his next pitch?
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