Product details

The dawn of the 21st century had begun to redefine the way entrepreneurship was perceived as new business structures were manifested given the global shift towards Industry 4.0. By disrupting stereotypical business structures and paving the path for 'technology and innovation-based startups', the technological boom in the Middle East played a pivotal role for the Kingdom of Saudi Arabia (Kingdom, Saudi Arabia) with ICT flagged as a core pillar of the Kingdom's future development. With the Kingdom preparing itself for smart cities, technology-oriented career opportunities and a higher degree of digitization within the government, the National Transformation Plan (NTP) and the National Digitization Unit (NDU) sought to enhance industrial productivity, boost internet penetration, and boost its tech ecosystem, at a time when SMEs accounted for nearly 90% of all registered companies in the Kingdom. Standing at the cusp of digital, social and economic transformation, Monsha'at sought to promote entrepreneurship wherein digitization could be seamlessly integrated in people's day-to-day lives boosting productivity, economic contributions and employment. Was Saudi's digital transformation roadmap competitive enough to make a mark on the global level? How could Monsha'at help SMEs achieve the necessary expertise and dominance required to thrive during the Fourth Industrial Revolution? And how could the Kingdom, as a country, harness the power of these enterprises in order to achieve the bigger picture - Vision 2030?