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Case
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Reference no. 9-724-444
Subject category: Entrepreneurship
Authors: Frank Nagle (Harvard Business School); Manuel Hoffmann (Harvard Business School); Karoline Ströhlein (Universitat Regensburg); Susan Pinckney (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2024
Version: 13 February 2024
Length: 18 pages
Data source: Published sources
Topics: AI and machine learning; Business growth; Business models; Change management; Copyright and trademark enforcement; Customer relationship management; Decision making; Entrepreneurship; Finance and investing; Financial strategy; Growth strategy; Innovation; Intellectual property; Management; Managing uncertainty
Share a link: https://casecent.re/p/197100
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Abstract

The case describes the history of AGENTS.inc. Despite being a small start-up, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early mover in the AI agent space, the company faced increased and well-funded competition in 2024. The founders needed to raise a seed funding round, to decide if they should continue their B2B model or change to focus on creating a digital agent store, and if they should release their software to open source. If they did so, they needed to decide what to make open source and what to retain as proprietary.
Locations:
Europe; Germany
Industries:
Information technology industry; Mobile devices and personal computers
Size:
< 50 million; Start-up
Other setting(s):
2016-2024
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About

Abstract

The case describes the history of AGENTS.inc. Despite being a small start-up, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early mover in the AI agent space, the company faced increased and well-funded competition in 2024. The founders needed to raise a seed funding round, to decide if they should continue their B2B model or change to focus on creating a digital agent store, and if they should release their software to open source. If they did so, they needed to decide what to make open source and what to retain as proprietary.

Settings

Locations:
Europe; Germany
Industries:
Information technology industry; Mobile devices and personal computers
Size:
< 50 million; Start-up
Other setting(s):
2016-2024

Related

Sorry, this product has no related items.