Subject category:
Economics, Politics and Business Environment
Published by:
University of St Gallen
Length: 20 pages
Data source: Published sources
Share a link:
https://casecent.re/p/197300
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Abstract
The ABB case study presents a deep dive into the strategic transformation of ABB under the new leadership of CEO Björn Rosengren, who embarked on a purpose-driven journey to reshape the conglomerates future. Central to this transformation was the adoption of the
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Time period
The events covered by this case took place in 2020-2024.Geographical setting
Region:
World/global
Country:
Switzerland
Featured company
ABB
Employees:
10000+
Turnover:
USD 32bn
Type:
Public company
Industry:
Electrification; Industrial automation; Robotics
Featured protagonist
- Bjoern Rosengren (male), CEO
About
Abstract
The ABB case study presents a deep dive into the strategic transformation of ABB under the new leadership of CEO Björn Rosengren, who embarked on a purpose-driven journey to reshape the conglomerates future. Central to this transformation was the adoption of the
Teaching and learning
This item is suitable for undergraduate, postgraduate and executive education courses.Settings
Time period
The events covered by this case took place in 2020-2024.Geographical setting
Region:
World/global
Country:
Switzerland
Featured company
ABB
Employees:
10000+
Turnover:
USD 32bn
Type:
Public company
Industry:
Electrification; Industrial automation; Robotics
Featured protagonist
- Bjoern Rosengren (male), CEO