Product details

Product details
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Abstract

The ABB case study presents a deep dive into the strategic transformation of ABB under the new leadership of CEO Björn Rosengren, who embarked on a purpose-driven journey to reshape the conglomerates future. Central to this transformation was the adoption of the

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Time period

The events covered by this case took place in 2020-2024.

Geographical setting

Region:
World/global
Country:
Switzerland

Featured company

ABB
Employees:
10000+
Turnover:
USD 32bn
Type:
Public company
Industry:
Electrification; Industrial automation; Robotics

Featured protagonist

  • Bjoern Rosengren (male), CEO

About

Abstract

The ABB case study presents a deep dive into the strategic transformation of ABB under the new leadership of CEO Björn Rosengren, who embarked on a purpose-driven journey to reshape the conglomerates future. Central to this transformation was the adoption of the

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2020-2024.

Geographical setting

Region:
World/global
Country:
Switzerland

Featured company

ABB
Employees:
10000+
Turnover:
USD 32bn
Type:
Public company
Industry:
Electrification; Industrial automation; Robotics

Featured protagonist

  • Bjoern Rosengren (male), CEO

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