Subject category:
Entrepreneurship
Published by:
Harvard Business Publishing
Version: 14 May 2024
Length: 17 pages
Data source: Field research
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Abstract
Johnson Security Bureau, the oldest Black-owned security firm in the state of New York, wanted to scale its business. CEO Jessica Johnson-Cope considered whether to expand JSB through partnerships with security firms in other states, through a new focus on cybersecurity, or by growing existing business in new ways. Furthermore, how could she preserve JSB's status as a minority-owned and woman-owned business, key parts of JSB's competitive strategy, while pursuing scale?
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Abstract
Johnson Security Bureau, the oldest Black-owned security firm in the state of New York, wanted to scale its business. CEO Jessica Johnson-Cope considered whether to expand JSB through partnerships with security firms in other states, through a new focus on cybersecurity, or by growing existing business in new ways. Furthermore, how could she preserve JSB's status as a minority-owned and woman-owned business, key parts of JSB's competitive strategy, while pursuing scale?
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