Subject category:
Entrepreneurship
Published by:
Open Access Teaching Case Journal (OATCJ)
Length: 8 pages
Data source: Field research
Abstract
In 2022, Shelley Langille launched the International Coach Coalition (ICC) website to serve as a platform for connecting executive coaches and clients. The ICC coaches gained a source of contract work through the platform and could determine their own fees. Langille received a percentage of the coaching fee in exchange for the marketing, promotion, client introductions, and invoicing services provided by her company, SeeShell Consulting. Langille recognized the opportunity for growth of the ICC platform. She decided to give herself one year to create and grow her online platform and execute her business plan. In her view, the biggest challenge would be developing a brand, a profile, and marketing the business, including social media strategies to help expand her ICC startup in this executive coaching 'gig' industry.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Time period
The events covered by this case took place in 2022.Geographical setting
Region:
Americas
Country:
Canada
Subject category:
Entrepreneurship
Published by:
Open Access Teaching Case Journal (OATCJ)
Length: 10 pages
Data source: Field research
About
Abstract
In 2022, Shelley Langille launched the International Coach Coalition (ICC) website to serve as a platform for connecting executive coaches and clients. The ICC coaches gained a source of contract work through the platform and could determine their own fees. Langille received a percentage of the coaching fee in exchange for the marketing, promotion, client introductions, and invoicing services provided by her company, SeeShell Consulting. Langille recognized the opportunity for growth of the ICC platform. She decided to give herself one year to create and grow her online platform and execute her business plan. In her view, the biggest challenge would be developing a brand, a profile, and marketing the business, including social media strategies to help expand her ICC startup in this executive coaching 'gig' industry.
Teaching and learning
This item is suitable for undergraduate and postgraduate courses.Settings
Time period
The events covered by this case took place in 2022.Geographical setting
Region:
Americas
Country:
Canada
Related
Subject category:
Entrepreneurship
Published by:
Open Access Teaching Case Journal (OATCJ)
Length: 10 pages
Data source: Field research