Product details

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Case
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Reference no. 396-098-1
Published by: London Business School
Published in: 1996
Length: 52 pages
Data source: Field research

Abstract

This is the first of a two-case series (396-098-1 and 396-099-1). The case presents the Property Vision business plan and investment opportunity. Property Vision''s mission is to become the leading information network for the residential property market - the Reuters of bricks and mortar. Its business is to provide an integrated management and information network linking estate agents together and enabling it to become the authoritative source of house price information and market data for agents, valuers, lenders, insurers and consumers. Property Vision exploits low cost interactive multimedia technology to provide high levels of efficiency and convenience in buying and selling homes. The company plans to raise new funding for sales, marketing and support activities; further development of software; and the purchase of capital equipment.
Location:
Industry:
Size:
Start-up
Other setting(s):
1994

About

Abstract

This is the first of a two-case series (396-098-1 and 396-099-1). The case presents the Property Vision business plan and investment opportunity. Property Vision''s mission is to become the leading information network for the residential property market - the Reuters of bricks and mortar. Its business is to provide an integrated management and information network linking estate agents together and enabling it to become the authoritative source of house price information and market data for agents, valuers, lenders, insurers and consumers. Property Vision exploits low cost interactive multimedia technology to provide high levels of efficiency and convenience in buying and selling homes. The company plans to raise new funding for sales, marketing and support activities; further development of software; and the purchase of capital equipment.

Settings

Location:
Industry:
Size:
Start-up
Other setting(s):
1994

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