Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Teaching note
-
Reference no. 5-598-082
Subject category: Marketing
Authors: John A Quelch
Published by: Harvard Business Publishing
Published in: 1998
Length: 12 pages

Related