Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 28 February 2006
Length: 12 pages
Data source: Published sources
Abstract
Examines how managers use, and sometimes misuse, analogical reasoning as they formulate their strategies. Suggests a process that managers can employ to use analogies productively.
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Abstract
Examines how managers use, and sometimes misuse, analogical reasoning as they formulate their strategies. Suggests a process that managers can employ to use analogies productively.