More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-503-085
Subject category: Marketing
Authors: Rohit Deshpande (Harvard Business School); Laura Winig (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 10 May 2006
Length: 21 pages
Data source: Field research
Topics: Business ethics; Social responsibility; Patents; AIDS; Pricing; Product lines
Share a link: https://casecent.re/p/39454
| No reviews for this item
View our pricing guide or login to see prices.

Abstract

The head of Cipla, a USD325-million-dollar Indian pharmaceutical company and seller of low-cost AIDS drugs to South Africa, must decide what to do about Cipla's future. With India poised to enforce international patents in only two years, much of Cipla's product line could become unsaleable (given that it is based on product patents protected in industrialized countries). Describes Cipla's role in forcing global pharmaceutical companies to lower their prices for AIDS drugs.
Location:
India
Industry:
Pharmaceuticals
Size:
USD325 million revenues
Other setting(s):
2003
Teaching note
-
Reference no. 5-307-021
Subject category: Marketing
Authors: Rohit Deshpande (Harvard Business School); Aldo Sesia Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 8 January 2013
Revision date: 29-Jan-2013
Length: 14 pages
View full details
Compact case
Case
-
Reference no. 9-506-062
Subject category: Economics, Politics and Business Environment
Authors: Rohit Deshpande (Harvard Business School); Ricardo Reisen de Pinho (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 4 February 2009
Length: 4 pages
Data source: Published sources
Topics: Negotiation; Licensing; AIDS; Pricing; Business and Government relations
View full details
Case
-
Reference no. 9-507-P03
Portuguese language
Subject category: Marketing
Authors: Rohit Deshpande (Harvard Business School); Laura Winig (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 10 May 2006
Revision date: 24-Apr-2019
Length: 22 pages
Data source: Field research
Topics: Business ethics; Social responsibility; Patents; AIDS; Pricing; Product lines
View full details
Case
-
Reference no. 9-520-S15
Spanish language
Subject category: Marketing
Authors: Rohit Deshpande (Harvard Business School); Laura Winig (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 10 May 2006
Length: 22 pages
Data source: Field research
Topics: AIDS; Business ethics; Patents; Pricing; Product lines; Social responsibility
View full details

About

Abstract

The head of Cipla, a USD325-million-dollar Indian pharmaceutical company and seller of low-cost AIDS drugs to South Africa, must decide what to do about Cipla's future. With India poised to enforce international patents in only two years, much of Cipla's product line could become unsaleable (given that it is based on product patents protected in industrialized countries). Describes Cipla's role in forcing global pharmaceutical companies to lower their prices for AIDS drugs.

Settings

Location:
India
Industry:
Pharmaceuticals
Size:
USD325 million revenues
Other setting(s):
2003

Related

Teaching note
-
Reference no. 5-307-021
Subject category: Marketing
Authors: Rohit Deshpande (Harvard Business School); Aldo Sesia Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 8 January 2013
Revision date: 29-Jan-2013
Length: 14 pages
View full details
Compact case
Case
-
Reference no. 9-506-062
Subject category: Economics, Politics and Business Environment
Authors: Rohit Deshpande (Harvard Business School); Ricardo Reisen de Pinho (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2006
Version: 4 February 2009
Length: 4 pages
Data source: Published sources
Topics: Negotiation; Licensing; AIDS; Pricing; Business and Government relations
View full details
Case
-
Reference no. 9-507-P03
Portuguese language
Subject category: Marketing
Authors: Rohit Deshpande (Harvard Business School); Laura Winig (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 10 May 2006
Revision date: 24-Apr-2019
Length: 22 pages
Data source: Field research
Topics: Business ethics; Social responsibility; Patents; AIDS; Pricing; Product lines
View full details
Case
-
Reference no. 9-520-S15
Spanish language
Subject category: Marketing
Authors: Rohit Deshpande (Harvard Business School); Laura Winig (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 10 May 2006
Length: 22 pages
Data source: Field research
Topics: AIDS; Business ethics; Patents; Pricing; Product lines; Social responsibility
View full details