Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 1 September 2005
Length: 30 pages
Data source: Field research
Abstract
Designed as an overview of all aspects of the strategy process: (1) industry analysis, (2) positioning, (3) dynamics and sustainability, and (4) scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest ice cream producer in Russia in 2002, but is facing strong competition from Nestle despite its success over other multinational competitors. Contains detailed exhibits, allowing deeper analyses.
About
Abstract
Designed as an overview of all aspects of the strategy process: (1) industry analysis, (2) positioning, (3) dynamics and sustainability, and (4) scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest ice cream producer in Russia in 2002, but is facing strong competition from Nestle despite its success over other multinational competitors. Contains detailed exhibits, allowing deeper analyses.