Product details

Product details
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Case
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Reference no. 9-703-516
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 1 September 2005

Abstract

Designed as an overview of all aspects of the strategy process: (1) industry analysis, (2) positioning, (3) dynamics and sustainability, and (4) scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest ice cream producer in Russia in 2002, but is facing strong competition from Nestle despite its success over other multinational competitors. Contains detailed exhibits, allowing deeper analyses.
Location:
Industries:
Size:
USD25 million revenues
Other setting(s):
2002

About

Abstract

Designed as an overview of all aspects of the strategy process: (1) industry analysis, (2) positioning, (3) dynamics and sustainability, and (4) scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest ice cream producer in Russia in 2002, but is facing strong competition from Nestle despite its success over other multinational competitors. Contains detailed exhibits, allowing deeper analyses.

Settings

Location:
Industries:
Size:
USD25 million revenues
Other setting(s):
2002

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