Product details

Product details
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Case
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Reference no. 9-602-023
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 27 November 2002
Revision date: 15-May-2019
Length: 21 pages
Data source: Published sources
Notes: To maximise their effectiveness, colour items should be printed in colour.

Abstract

Gary Van Spronsen, President of Miller SQA, has been asked to leave the thriving subsidiary he helped to reinvent to join Herman Miller's corporate initiative on innovation. Miller SQA has pioneered processes new to the Herman Miller organization, such as computer-assisted sales and value chain integration. This case details the innovations that have led to a completely new business model for a previously underserved market and highlights the integration of target customer, product design, manufacturing, and supply chain management.
Location:
Industry:
Other setting(s):
1990-2000

About

Abstract

Gary Van Spronsen, President of Miller SQA, has been asked to leave the thriving subsidiary he helped to reinvent to join Herman Miller's corporate initiative on innovation. Miller SQA has pioneered processes new to the Herman Miller organization, such as computer-assisted sales and value chain integration. This case details the innovations that have led to a completely new business model for a previously underserved market and highlights the integration of target customer, product design, manufacturing, and supply chain management.

Settings

Location:
Industry:
Other setting(s):
1990-2000

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