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Prize winner
Compact case
Case
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Reference no. 9-101-092
Authors: Robert S Kaplan
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 5 August 2003
Length: 4 pages
Data source: Generalised experience

Abstract

The president of Wilkerson, faced with declining profits, is struggling to understand why the company is encountering severe price competition on one product line while able to raise prices without competitive response on another product line. The controller proposes that the company develop an activity-based cost model to understand better the different demands that each product line makes on the organization's indirect and support resources. A rewritten version of an earlier case.
Location:
Industry:
Other setting(s):
1989

About

Abstract

The president of Wilkerson, faced with declining profits, is struggling to understand why the company is encountering severe price competition on one product line while able to raise prices without competitive response on another product line. The controller proposes that the company develop an activity-based cost model to understand better the different demands that each product line makes on the organization's indirect and support resources. A rewritten version of an earlier case.

Settings

Location:
Industry:
Other setting(s):
1989

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