More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-500-073
Subject category: Marketing
Authors: Charles H King (Harvard Business School); Alvin J Silk (Harvard Business School); Ernst R Berndt (Massachusetts Institute of Technology); Lisa R Klein (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 18 June 2003
Length: 16 pages
Data source: Field research
Topics: Marketing strategy; Market entry; Product positioning; Time to market; Brands; Competition
Share a link: https://casecent.re/p/42239
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Pepcid management must decide whether to risk all in a race to be first in the over-the-counter market with a new heartburn remedy.
Location:
Pennsylvania
Other setting(s):
1994-1995
Teaching note
-
Reference no. 5-503-107
Subject category: Marketing
Authors: Charles H King (Harvard Business School); Alvin J Silk (Harvard Business School); Ann Leamon (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 2003
Length: 12 pages
View full details
Case
-
Reference no. 9-505-S06
Spanish language
Subject category: Marketing
Authors: Charles H King (Harvard Business School); Alvin J Silk (Harvard Business School); Ernst R Berndt (Massachusetts Institute of Technology); Lisa R Klein (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 18 June 2003
Revision date: 23-Apr-2019
Length: 19 pages
Data source: Field research
Topics: Marketing strategy; Market entry; Product positioning; Time to market; Brands; Competition
View full details

About

Abstract

Pepcid management must decide whether to risk all in a race to be first in the over-the-counter market with a new heartburn remedy.

Settings

Location:
Pennsylvania
Other setting(s):
1994-1995

Related

Teaching note
-
Reference no. 5-503-107
Subject category: Marketing
Authors: Charles H King (Harvard Business School); Alvin J Silk (Harvard Business School); Ann Leamon (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 2003
Length: 12 pages
View full details
Case
-
Reference no. 9-505-S06
Spanish language
Subject category: Marketing
Authors: Charles H King (Harvard Business School); Alvin J Silk (Harvard Business School); Ernst R Berndt (Massachusetts Institute of Technology); Lisa R Klein (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 18 June 2003
Revision date: 23-Apr-2019
Length: 19 pages
Data source: Field research
Topics: Marketing strategy; Market entry; Product positioning; Time to market; Brands; Competition
View full details