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Prize winner
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Reference no. 9-599-078
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 30 October 2000
Length: 10 pages
Data source: Published sources
Topics: Marketing channels; Marketing management
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Abstract

Describes the major issues in deciding how to reach the market. Covers issues of channel design and channel management.
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Reference no. 9-503-S83
Spanish language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 30 October 2000
Length: 10 pages
Data source: Published sources
Topics: Marketing channels; Marketing management
View full details
New product
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Reference no. 9-519-P03
Portuguese language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 30 October 2000
Length: 10 pages
Data source: Published sources
Topics: Marketing channels; Marketing management
View full details

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Abstract

Describes the major issues in deciding how to reach the market. Covers issues of channel design and channel management.

Related

Note
-
Reference no. 9-503-S83
Spanish language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 30 October 2000
Length: 10 pages
Data source: Published sources
Topics: Marketing channels; Marketing management
View full details
New product
Note
-
Reference no. 9-519-P03
Portuguese language
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 30 October 2000
Length: 10 pages
Data source: Published sources
Topics: Marketing channels; Marketing management
View full details
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