Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 27 July 2001
Length: 25 pages
Data source: Field research
Abstract
Zhang Ruimin, founder and CEO of China's Haier Group, must decide whether to acquire Red Star Electric Appliance Co, an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China's first global brand names, has successfully turned around other failing enterprises by infusing its distinctive culture and management style, it is not clear whether that approach will work at Red Star. Both Haier and Red Star are 'collective enterprises.'
Location:
Industries:
Size:
USD300-500 million revenues, 10,000 employees
Other setting(s):
1995-1997
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 27 July 2001
Length: 4 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 27 July 2001
Length: 11 pages
Data source: Field research
About
Abstract
Zhang Ruimin, founder and CEO of China's Haier Group, must decide whether to acquire Red Star Electric Appliance Co, an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China's first global brand names, has successfully turned around other failing enterprises by infusing its distinctive culture and management style, it is not clear whether that approach will work at Red Star. Both Haier and Red Star are 'collective enterprises.'
Settings
Location:
Industries:
Size:
USD300-500 million revenues, 10,000 employees
Other setting(s):
1995-1997
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 27 July 2001
Length: 4 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 27 July 2001
Length: 11 pages
Data source: Field research