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Case
-
Reference no. 9-496-037
Subject category: Marketing
Authors: Jay W Lorsch (Harvard Business School); Samantha K Graff (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 29 November 1995
Length: 8 pages
Data source: Field research
Topics: Organizational behavior; Managing professionals; Organizational structure; Organizational design; Marketing strategy
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Abstract

Describes the history and unique operating principles of the most successful corporate law firm in the country. Closes with a lengthy quotation by Martin Lipton, who is one of the firm's founding partners and who is described in an American Lawyer article as the 'Elvis Presley of the M&A field.' Lipton reflects on certain activities that the firm carries out aimed at building its reputation. Whether or not these activities constitute marketing is left an open question.
Location:
New York
Size:
USD100 million revenues, 500 employees
Other setting(s):
1995
Case
-
Reference no. 9-411-S04
Spanish language
Subject category: Marketing
Authors: Jay W Lorsch (Harvard Business School); Samantha K Graff (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 29 November 1995
Revision date: 3-Apr-2019
Length: 9 pages
Data source: Field research
Topics: Organizational behavior; Managing professionals; Organizational structure; Organizational design; Marketing strategy; Reputations
View full details

About

Abstract

Describes the history and unique operating principles of the most successful corporate law firm in the country. Closes with a lengthy quotation by Martin Lipton, who is one of the firm's founding partners and who is described in an American Lawyer article as the 'Elvis Presley of the M&A field.' Lipton reflects on certain activities that the firm carries out aimed at building its reputation. Whether or not these activities constitute marketing is left an open question.

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Location:
New York
Size:
USD100 million revenues, 500 employees
Other setting(s):
1995

Related

Case
-
Reference no. 9-411-S04
Spanish language
Subject category: Marketing
Authors: Jay W Lorsch (Harvard Business School); Samantha K Graff (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 29 November 1995
Revision date: 3-Apr-2019
Length: 9 pages
Data source: Field research
Topics: Organizational behavior; Managing professionals; Organizational structure; Organizational design; Marketing strategy; Reputations
View full details