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Compact case
Supplement
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Reference no. 9-795-187
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 31 August 1999
Length: 4 pages
Data source: Published sources
Topics: Competition; Corporate strategy; International business
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Abstract

Analyzes the tactical battle of the cola giants in India.
Location:
India
Industry:
Beverages
Size:
Fortune 500
Other setting(s):
1995
Teaching note
-
Reference no. 5-798-105
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 5 May 1998
Length: 11 pages
Data source: Published sources
View full details
Case
-
Reference no. 9-709-451
Subject category: Strategy and General Management
Authors: Frank V Cespedes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 30 September 2009
Length: 7 pages
Data source: Published sources
Topics: Industry analysis; Global business; International business; Consumer marketing; Marketing strategy; Competition; Strategic positioning; Finished goods
View full details

About

Abstract

Analyzes the tactical battle of the cola giants in India.

Settings

Location:
India
Industry:
Beverages
Size:
Fortune 500
Other setting(s):
1995

Related

Teaching note
-
Reference no. 5-798-105
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 5 May 1998
Length: 11 pages
Data source: Published sources
View full details
Case
-
Reference no. 9-709-451
Subject category: Strategy and General Management
Authors: Frank V Cespedes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 30 September 2009
Length: 7 pages
Data source: Published sources
Topics: Industry analysis; Global business; International business; Consumer marketing; Marketing strategy; Competition; Strategic positioning; Finished goods
View full details