Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 6 May 1996
Length: 7 pages
Data source: Field research
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Abstract
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. In 1987, Dennis Hightower, was recruited from outside for a newly created position as head of Disney Consumer Products European operations. Hightower has to win initial acceptance of entrenched country managers, integrate the company's diverse subsidiaries closer together, and revitalize European operations.
Size:
$50 million revenues
Other setting(s):
1987
About
Abstract
This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. In 1987, Dennis Hightower, was recruited from outside for a newly created position as head of Disney Consumer Products European operations. Hightower has to win initial acceptance of entrenched country managers, integrate the company's diverse subsidiaries closer together, and revitalize European operations.
Settings
Size:
$50 million revenues
Other setting(s):
1987