Product details

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Published by: Harvard Business Publishing
Originally published in: 1993
Version: 8 May 1996
Length: 17 pages
Data source: Field research

Abstract

When BellSouth Enterprises decided to aggressively pursue the international cellular market, it needed new software in order to cope with the complexities of cellular billing and the country-specific variations in the international cellular market. BellSouth made the decision to enter into a strategic alliance with TeleSciences. This case explores why it made this decision and what the ramifications of this decision were for BellSouth and TeleSciences.
Location:
Industry:
Size:
USD14.4 billion revenues, 100,000 employees
Other setting(s):
1990-1993

About

Abstract

When BellSouth Enterprises decided to aggressively pursue the international cellular market, it needed new software in order to cope with the complexities of cellular billing and the country-specific variations in the international cellular market. BellSouth made the decision to enter into a strategic alliance with TeleSciences. This case explores why it made this decision and what the ramifications of this decision were for BellSouth and TeleSciences.

Settings

Location:
Industry:
Size:
USD14.4 billion revenues, 100,000 employees
Other setting(s):
1990-1993

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