Subject category:
Case Method and Specialist Management Disciplines
Published by:
Harvard Business Publishing
Version: 15 December 1997
Length: 13 pages
Share a link:
https://casecent.re/p/46072
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Abstract
Many industry leading service providers are expanding internationally, with varying degrees of success. This note presents a framework for understanding the managerial challenges facing service firms as they enter foreign markets. In particular, focuses on key managerial tasks for successful internationalization and expands the concept of the "Strategic Service Vision" to include the specific issues associated with cross- border growth.; Intended to provide a conceptual framework, grounded in several companies'' experiences, for a module on the internationalization of service businesses.
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Abstract
Many industry leading service providers are expanding internationally, with varying degrees of success. This note presents a framework for understanding the managerial challenges facing service firms as they enter foreign markets. In particular, focuses on key managerial tasks for successful internationalization and expands the concept of the "Strategic Service Vision" to include the specific issues associated with cross- border growth.; Intended to provide a conceptual framework, grounded in several companies'' experiences, for a module on the internationalization of service businesses.