Product details

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Authors: Pankaj Ghemawat
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 8 January 2007
Length: 18 pages
Data source: Published sources

Abstract

Describes the rivalry between two competitors who have attempted to become the dominant force in the emerging British satellite television industry. Can be used to examine issues of competitive positioning, technology adoption, and scenario analysis. Helps students make decisions given competitive challenges and industry uncertainties.
Location:
Industry:
Other setting(s):
1990

About

Abstract

Describes the rivalry between two competitors who have attempted to become the dominant force in the emerging British satellite television industry. Can be used to examine issues of competitive positioning, technology adoption, and scenario analysis. Helps students make decisions given competitive challenges and industry uncertainties.

Settings

Location:
Industry:
Other setting(s):
1990

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