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Reference no. 9-592-012
Subject category: Marketing
Authors: Bruce Isaacson (Harvard Business School); Barbara Trissel (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 23 September 1994
Length: 13 pages
Topics: Industrial markets; Marketing mixes; Organizational structure
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Abstract

Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects.
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Reference no. 9-502-S23
Spanish language
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School); Bruce Isaacson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 23 September 1994
Length: 14 pages
Topics: Organizational structure; Marketing mix; Target markets
View full details

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Abstract

Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects.

Related

Note
-
Reference no. 9-502-S23
Spanish language
Subject category: Marketing
Authors: V Kasturi Rangan (Harvard Business School); Bruce Isaacson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2004
Version: 23 September 1994
Length: 14 pages
Topics: Organizational structure; Marketing mix; Target markets
View full details