Published by:
Harvard Business Publishing
Length: 9 pages
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https://casecent.re/p/46734
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Abstract
How can manufacturing companies streamline processes to shrink the all- important time-to-market span? How can managers and team members learn useful lessons from past efforts? Getting R&D, manufacturing, and marketing to communicate is still the biggest hurdle. The Return Map answers these challenges by providing a graphic way to bring all functions together, first for estimating costs and time, then for tracking projects as they evolve.
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Abstract
How can manufacturing companies streamline processes to shrink the all- important time-to-market span? How can managers and team members learn useful lessons from past efforts? Getting R&D, manufacturing, and marketing to communicate is still the biggest hurdle. The Return Map answers these challenges by providing a graphic way to bring all functions together, first for estimating costs and time, then for tracking projects as they evolve.