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Management article
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Reference no. 91106
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1991

Abstract

How can manufacturing companies streamline processes to shrink the all- important time-to-market span? How can managers and team members learn useful lessons from past efforts? Getting R&D, manufacturing, and marketing to communicate is still the biggest hurdle. The Return Map answers these challenges by providing a graphic way to bring all functions together, first for estimating costs and time, then for tracking projects as they evolve.

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Abstract

How can manufacturing companies streamline processes to shrink the all- important time-to-market span? How can managers and team members learn useful lessons from past efforts? Getting R&D, manufacturing, and marketing to communicate is still the biggest hurdle. The Return Map answers these challenges by providing a graphic way to bring all functions together, first for estimating costs and time, then for tracking projects as they evolve.

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