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Management article
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Reference no. 90504
Published by: Harvard Business Publishing
Published in: "Harvard Business Review", 1990

Abstract

Levi Strauss & Co. chairman and CEO Robert Haas says that, because new economic realities place more complex demands on employees, a company''s values are now more important than ever before. At Levi, Haas is using the company''s values (codified in the Levi Strauss Aspirations Statement) to reinvent occupational roles and responsibilities, performance evaluations, employee training, work organization, and business decisions.

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Abstract

Levi Strauss & Co. chairman and CEO Robert Haas says that, because new economic realities place more complex demands on employees, a company''s values are now more important than ever before. At Levi, Haas is using the company''s values (codified in the Levi Strauss Aspirations Statement) to reinvent occupational roles and responsibilities, performance evaluations, employee training, work organization, and business decisions.

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