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Case
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Reference no. 9-388-144
Published by: Harvard Business Publishing
Originally published in: 1988
Version: 28 March 1990

Abstract

Describes the development of Matsushita''s international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are brought into question. The president is implementing two projects, Action 86 to shift the business focus from consumer to industrial electronics and Operation Localization to shift more of the value added offshore.
Location:
Industry:
Size:
Large, USD20 billion sales
Other setting(s):
1987

About

Abstract

Describes the development of Matsushita''s international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are brought into question. The president is implementing two projects, Action 86 to shift the business focus from consumer to industrial electronics and Operation Localization to shift more of the value added offshore.

Settings

Location:
Industry:
Size:
Large, USD20 billion sales
Other setting(s):
1987

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