Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 28 March 1990
Length: 25 pages
Data source: Published sources
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Abstract
Describes the development of Matsushita''s international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are brought into question. The president is implementing two projects, Action 86 to shift the business focus from consumer to industrial electronics and Operation Localization to shift more of the value added offshore.
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 1 February 1991
Length: 9 pages
Data source: Published sources
About
Abstract
Describes the development of Matsushita''s international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are brought into question. The president is implementing two projects, Action 86 to shift the business focus from consumer to industrial electronics and Operation Localization to shift more of the value added offshore.
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Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 1 February 1991
Length: 9 pages
Data source: Published sources