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Case
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Reference no. 9-487-041
Subject category: Human Resource Management / Organisational Behaviour
Authors: John J Kao (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1986
Version: 18 February 1993
Revision date: 26-Aug-2020
Length: 21 pages
Data source: Field research
Topics: Airlines; Corporate culture; Entrepreneurship; Leadership; Management of change
Share a link: https://casecent.re/p/47662
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Abstract

Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the present. He transformed the company's culture from a technical to a marketing force through personal leadership, internal corporate communications training, human resource policies and procedures, and other organizational tools.
Location:
Sweden
Industry:
Airlines
Size:
Large
Other setting(s):
1946-1986
Teaching note
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Reference no. 5-489-078
Subject category: Human Resource Management / Organisational Behaviour
Authors: John J Kao (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 3 November 1998
Length: 3 pages
Data source: Field research
View full details

About

Abstract

Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the present. He transformed the company's culture from a technical to a marketing force through personal leadership, internal corporate communications training, human resource policies and procedures, and other organizational tools.

Settings

Location:
Sweden
Industry:
Airlines
Size:
Large
Other setting(s):
1946-1986

Related

Teaching note
-
Reference no. 5-489-078
Subject category: Human Resource Management / Organisational Behaviour
Authors: John J Kao (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1989
Version: 3 November 1998
Length: 3 pages
Data source: Field research
View full details