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Case
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Reference no. 9-481-126
Subject category: Human Resource Management / Organisational Behaviour
Authors: John P Kotter (Harvard Business School); John Stengrevics (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1981
Length: 13 pages
Data source: Field research
Topics: Cosmetics; Entrepreneurship; Leadership; Power & influence
Share a link: https://casecent.re/p/48180
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Abstract

Introduces the student to Mary Kay Cosmetics, Inc., its business, its strategy, and its organization. Provides the necessary background for understanding the contributions of Mary Kay Ash, the company''s founder and chairman.
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Abstract

Introduces the student to Mary Kay Cosmetics, Inc., its business, its strategy, and its organization. Provides the necessary background for understanding the contributions of Mary Kay Ash, the company''s founder and chairman.

Related

Sorry, this product has no related items.