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Case
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Reference no. 9-581-073
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Penny Pittman Merliss (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1981
Version: 28 October 1992
Length: 14 pages
Data source: Field research
Topics: Brands; Clothing; Communication strategy; Distribution planning; Marketing planning; New product marketing; Product planning & policy
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Abstract

The company is considering whether or not to introduce a branded line of men''s athletic socks. Considers a preliminary marketing program, including supermarket and drug store distribution.
Teaching note
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Reference no. 5-583-013
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 4 December 1985
Length: 15 pages
Data source: Field research
View full details

About

Abstract

The company is considering whether or not to introduce a branded line of men''s athletic socks. Considers a preliminary marketing program, including supermarket and drug store distribution.

Related

Teaching note
-
Reference no. 5-583-013
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1983
Version: 4 December 1985
Length: 15 pages
Data source: Field research
View full details