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Case
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Reference no. 9-572-029
Subject category: Marketing
Authors: Steven L Diamond (University of Glasgow); Scott Ward (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1971
Version: 5 June 1985
Length: 19 pages
Data source: Field research
Topics: Corporate strategy; Market analysis; Market research; Pricing strategy; New product marketing; Consumer behavior
Share a link: https://casecent.re/p/48618
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Abstract

Reviews new product introduction and pricing decisions for a riding toy designed for preschool children. Designed to provide background in buyer behavior, market analysis, and corporate strategy.
Location:
United States
Other setting(s):
1970
Teaching note
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Reference no. 5-579-053
Subject category: Marketing
Authors: Scott Ward (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 1 September 1978
Length: 7 pages
View full details
Case
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Reference no. 9-502-S42
Spanish language
Subject category: Marketing
Authors: Scott Ward (Harvard Business School); Steven L Diamond (University of Glasgow)
Published by: Harvard Business Publishing
Originally published in: 1971
Version: 5 June 1985
Length: 20 pages
Data source: Field research
Topics: Corporate strategy; Market analysis; Market research; Pricing strategy; New product marketing; Consumer behavior
View full details

About

Abstract

Reviews new product introduction and pricing decisions for a riding toy designed for preschool children. Designed to provide background in buyer behavior, market analysis, and corporate strategy.

Settings

Location:
United States
Other setting(s):
1970

Related

Teaching note
-
Reference no. 5-579-053
Subject category: Marketing
Authors: Scott Ward (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1978
Version: 1 September 1978
Length: 7 pages
View full details
Case
-
Reference no. 9-502-S42
Spanish language
Subject category: Marketing
Authors: Scott Ward (Harvard Business School); Steven L Diamond (University of Glasgow)
Published by: Harvard Business Publishing
Originally published in: 1971
Version: 5 June 1985
Length: 20 pages
Data source: Field research
Topics: Corporate strategy; Market analysis; Market research; Pricing strategy; New product marketing; Consumer behavior
View full details