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Compact case
Case
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Reference no. UVA-QA-0454
Subject category: Case Method and Specialist Management Disciplines
Authors: Sherwood C Frey Jr (Darden School of Business, University of Virginia); Donna M Packard (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 1994
Revision date: 18-Oct-2021
Length: 3 pages
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Abstract

The B case presents the market-research department's hypothesis-test analysis, which rejects the introduction of the new dispenser cap. This conclusion is contrary to Debbie Kennedy's intuition and to a decision analysis based on the information in the A case. How should Kennedy respond?
Teaching note
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Reference no. UVA-QA-0380TN
Subject category: Case Method and Specialist Management Disciplines
Authors: Sherwood C Frey Jr (Darden School of Business, University of Virginia); Donna M Packard (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 1994
Length: 9 pages
View full details
Case
-
Reference no. UVA-QA-0380
Subject category: Case Method and Specialist Management Disciplines
Authors: Sherwood C Frey Jr (Darden School of Business, University of Virginia); Donna M Packard (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 1988
Version: March 1994
Length: 7 pages
View full details

About

Abstract

The B case presents the market-research department's hypothesis-test analysis, which rejects the introduction of the new dispenser cap. This conclusion is contrary to Debbie Kennedy's intuition and to a decision analysis based on the information in the A case. How should Kennedy respond?

Related

Teaching note
-
Reference no. UVA-QA-0380TN
Subject category: Case Method and Specialist Management Disciplines
Authors: Sherwood C Frey Jr (Darden School of Business, University of Virginia); Donna M Packard (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 1994
Length: 9 pages
View full details
Case
-
Reference no. UVA-QA-0380
Subject category: Case Method and Specialist Management Disciplines
Authors: Sherwood C Frey Jr (Darden School of Business, University of Virginia); Donna M Packard (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 1988
Version: March 1994
Length: 7 pages
View full details