Hala Madrid: Managing Real Madrid Club de Fútbol, the Team of the Century

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Case

Reference no. 9-105-013

Subject category: Finance, Accounting and Control

Authors: Francisco de Asis Martinez-Jerez (Harvard Business School); Rosario M de Albornoz (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2004

Version: 8 June 2006

Length: 27 pages

Data source: Field research

Topics: Market analysis; Strategic planning; Implementing strategy; Budgeting

Share a link: https://casecent.re/p/62478

| No reviews for this item

View our pricing guide or login to see prices.

Abstract

Florentino Perez, the president of Real Madrid, a leading European soccer team, is preparing for a press conference in which he will be asked about his plans for the coming season. Economic success and some sports mishaps during the prior season represent the scenario in which planning decisions are made.

Location:

Spain

Size:

EUR260 million revenues, 400 employees

Other setting(s):

2004