Subject category:
Strategy and General Management
Published by:
Ivey Publishing
Version: 2009-10-01
Length: 12 pages
Data source: Published sources
Abstract
This is a supplement to ''Gillett''s Energy Drain (A): The Acquisition of Duracell'', (''9B05M026''). Highlighted is Energizer''s acquisition of Schick. Gillette was just dabbling in batteries but its source of profits have always been in razors and blades. Now, that business is under direct threat by Energizer with its acquisition of Schick. This supplement provides an excellent example of multipoint competition, and raises the question, should Gillette have anticipated that the acquisition of a battery company would ultimately put razor profits at risk?
About
Abstract
This is a supplement to ''Gillett''s Energy Drain (A): The Acquisition of Duracell'', (''9B05M026''). Highlighted is Energizer''s acquisition of Schick. Gillette was just dabbling in batteries but its source of profits have always been in razors and blades. Now, that business is under direct threat by Energizer with its acquisition of Schick. This supplement provides an excellent example of multipoint competition, and raises the question, should Gillette have anticipated that the acquisition of a battery company would ultimately put razor profits at risk?